7-Eleven CLiQQ Kiosk
HEURISTIC EVALUATION / MOCKUP / PROTOTYPE / POST-LAUNCH RESEARCH
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Project overview
The product
CLiQQ Kiosks allow you to buy load, e-pins, pay bills and add cash to your e-money. You can do these using CLiQQ Kiosks that are available at almost all 7-Eleven branches nationwide.
The goal
Create a design for the Robot kiosk machine that covers all the services offered. Improve current experience of the users.
Research
I conducted a research using Heuristic Evaluation by Jakob Nielsen. This is to examine the interface and judge its compliance with recognized usability principles. They are called "heuristics" because they are broad rules of thumb and not specific usability guidelines. We reviewed the design done by the agency to improve the design for the new robot kiosk machine.
Initial design done by other designer outside 7-Eleven.
Research findings:
The use of tooltip icon “?” to show the description increases the complexity of decision-making process for our users. (Hick–Hyman's law).
It is not advisable to create two tasks in one button. The target or clicking the “?” icon is also too small that the user may end up clicking the wrong target.
Refining the design
I presented the design in a critique session to ask for feedback to improve the design. I personally love this phase of the design process because it improves me as a designer, builds confidence and skills and broadens my perspective as a designer.
Design presented in a design critique session
High Fidelity Prototype
In this project I used MarvelApp to show detailed version of design that closely match the look and feel of the final product.
Final Mockup
Post-launch research
After the successful launch to the 7-Eleven store, we observe actual users in the store and conducted informal interview wherein we ask them about their experience.
I interviewed users to learn about the following:
How do you feel about the design?
Can you describe to us your experience while using the machine?
What are the areas that you think we can further improve?
Get in TouchLINKEDIN: /grace-villaver-ux | EMAIL: marygracevillaver@gmail.com | MOBILE: +971 55 524 7943
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